E*Trade Calls Off Its Efforts to Sell Itself – NYTimes.com

The E*Trade Financial Corporation said Thursday that its board had withdrawn the online brokerage firm’s efforts to sell itself, a process that began after one of its largest investors, the Citadel Investment Group, pressed the board to explore an auction.

E*Trade said in a statement that its board decided to call off the sales process after a recommendation from its financial adviser, Goldman Sachs, following two days of regularly scheduled directors meetings

via E*Trade Calls Off Its Efforts to Sell Itself – NYTimes.com.